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Is Japan still an important consumer market?

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Yes, yes, and yes. Japan is still the 2nd biggest retail market in the world with 127 million sophisticated consumers that appreciate high quality and excellent service. China may have more factories these days, but how many people there can really afford western goods? When it comes to measure retail market size, Japan still accounts for more than 55% of the whole Asian market (JETRO, 2008).

Japan is also the nation with highest demand of food imports worldwide. It has the lowest self-sufficiency rate (41% only) among the G8 countries. Japan is in need to import almost 60% of all food consumed (United Nations, 2008) - a great opportunity for food brands with quality products from the west. Also, Japan consumes nearly 40% of all luxury goods sold worldwide every year. Almost 90% of Japanese females above age 18 own one or more high-brand luxury handbag. Which other nation does have such a ratio? But not only luxury goods do well in Japan. Japanese people in general love western life-style, especially quality goods from Europe and the US are selling well in Japan.

Additionally, Japan is the definite main spot for trends and high-tech innovations. It is an influence to the whole Asian market, if not the whole world, many manufacturers use Japan as a “testing area” for new products and trends. Jochen Zeitz, CEO and Chairman, Puma AG Rudolf Dassler Sport: "Since Japan, Tokyo in particular, is the epicentre of trends in the Asia/Pacific region, our focus is on further strengthening our position in this key market.” Tommy Kullberg, President of Ikea Japan:  “If Ikea can win the confidence of Japanese consumers, we can sell our products anywhere in the world.”
main retailers Japan for western goods 2010


Market Reports & Company Directories


JAPAN - Detailed Market Studies

  1. Solar Market Japan 2008
  2. Automotive & Suppliers Japan 2008
  3. Automotive After-market & Auto-parts Japan 2009
  4. Semiconductor (parts & components) Japan 2009
  5. Machinery & Machine Tools Market Japan 2008
  6. Retail & Consumer Goods Japan 2009
  7. Cosmetics & Beauty Products Japan 2008
  8. Furniture & Interior Market Japan 2009
  9. Kitchen Furniture Japan 2009
  10. Eye Wear Japan 2009

JAPAN - other market reports & general briefings
  1. Business Communication in Japan (briefing)
  2. Doing Business with Japanese (briefing)
  3. World Fact Book Japan 2009
  4. Luggage Market Europe 2009 (market report)

JAPAN - Company Databases & Business Directories
  1. List of Japanese food & beverage importers/distributors/wholesalers/retailers (~600 companies in Excel with contact details)
  2. List of Japanese fashion & textile importers/distributors/wholesalers/retailers (~600 companies in Excel with contact details)
  3. List of Japanese furniture & interior importers/distributors/wholesalers/retailers (~550 companies in Excel with contact details)
  4. List of Japanese housewares & related items importers/distributors/wholesalers/retailers (~500 companies in Excel with contact details)
  5. List of Japanese toys & hobby items importers/distributors/wholesalers/retailers (~400 companies in Excel with contact details)
  6. List of Japanese machinery & machine tools importers/distributors/wholesalers (~500 companies in Excel with contact details)
  7. List of Japanese electronic components & related items importers/distributors/wholesalers (~700 companies in Excel with contact details)
  8. Business Directory of Japanese general importers/distributors/wholesalers/retailers 2008 (110,000 companies in Excel)
  9. Business Directory Japan 2008 (159,000 selected companies)
  10. Database of 5,500 major corporations in Japan 2009 (contacts and financial details in Excel)

JAPAN - Industry Overviews & Market Updates

  1. (market report), Japan, 2005, Auto Parts and Accessories for Aftermarket
  2. (market report), Japan, 2008, AACC Market Brief
  3. (market report), Japan, 2007, Aerospace Industry Market Brief
  4. (market report), Japan, 2005, Aerospace Marketbrief 
  5. (market report), Japan, 2005, Aircraft and Aircraft Parts
  6. (market report), Japan, 2007, Aircraft and Aircraftparts
  7. (market report), Japan, 2008, Analytical Instruments
  8. (market report), Japan, 2006, Architectural Design Services
  9. (market report), Japan, 2005, Asbestos Clean Up
  10. (market report), Japan, 2007, Auto Parts and Accessories Aftermarket
  11. (market report), Japan, 2006, Automobile Industry
  12. (market report), Japan, 2006, Auto Parts Accessories
  13. (market report), Japan, 2007, Avian Flu Preparedness
  14. (market report), Japan, 2006, Biochem Preparedness
  15. (market report), Japan, 2005, BioMass Energy Dvelopment
  16. (market report), Japan, 2005, BioMass Power Plant Projects
  17. (market report), Japan, 2005, BioMass Town Projects
  18. (market report), Japan, 2006, Biometrics Market
  19. (market report), Japan, 2006, BioTechnology Market
  20. (market report), Japan, 2007, Broadband Market
  21. (market report), Japan, 2006, Broadband Over Power Line
  22. (market report), Japan, 2006, Building Products Import Statistics
  23. (market report), Japan, 2007, Building Products Industry
  24. (market report), Japan, 2008, Building Products Industry
  25. (market report), Japan, 2005, Business Aviation Infrastructure  Airports and User Fees
  26. (market report), Japan, 2005, Business Aviation
  27. (market report), Japan, 2006, Business Aviation Industry
  28. (market report), Japan, 2005, Chemical Production Machinery
  29. (market report), Japan, 2005, Children’s Wear Market
  30. (market report), Japan, 2007, Commercial Kitchen Equipment Changing Food Industry Market
  31. (market report), Japan, 2006, Construction Industry
  32. (market report), Japan, 2005, Consumer Electronics
  33. (market report), Japan, 2006, Consumer Electronics
  34. (market report), Japan, 2007, Consumer Electronics Industry
  35. (market report), Japan, 2005, Cosmetics and Toiletries
  36. (market report), Japan, 2005, Cosmetics Market
  37. (market report), Japan, 2006, Cosmetics Market Overview
  38. (market report), Japan, 2007, Cosmetics Market Overview
  39. (market report), Japan, 2006, Defence Procurement
  40. (market report), Japan, 2006, Dental Services
  41. (market report), Japan, 2007, Diagnostic Imaging Device Market
  42. (market report), Japan, 2005, Digitization of Medical Services
  43. (market report), Japan, 2007, DIY and Home Centres
  44. (market report), Japan, 2005, E Commerce Market Survey
  45. (market report), Japan, 2005, ECommerce Market Overview
  46. (market report), Japan, 2006, Electronic Components and Semiconductors
  47. (market report), Japan, 2005, Emergency Medical Care Products and Services
  48. (market report), Japan, 2007, Emerging Tourism Niche Markets
  49. (market report), Japan, 2005, ESL Program
  50. (market report), Japan, 2007, Esthetic Industry and Cosmetics
  51. (market report), Japan, 2005, Flooring Market
  52. (market report), Japan, 2006, Food Service and Franchising
  53. (market report), Japan, 2007, Foods for Special Health Use
  54. (market report), Japan, 2005, Green Building Products
  55. (market report), Japan, 2006, Helicopters Market
  56. (market report), Japan, 2005, Hobby Market
  57. (market report), Japan, 2005, Home Garbage Disposal Systems
  58. (market report), Japan, 2006, Home Healthcare Products
  59. (market report), Japan, 2006, Home Remodelling Project Kyushu Region
  60. (market report), Japan, 2006, Hospital Construction and Expansion Boom
  61. (market report), Japan, 2007, Household Consumer Goods
  62. (market report), Japan, 2006, Housing market Statistics
  63. (market report), Japan, 2005, Imports of Building Products to Japan
  64. (market report), Japan, 2007, Industrial Robots
  65. (market report), Japan, 2006, Industrial Wastewater Treatment
  66. (market report), Japan, 2006, Information Security
  67. (market report), Japan, 2006, Invitro Diagnostics Market
  68. (market report), Japan, 2006, Machine Tools
  69. (market report), Japan, 2005, Machine Tools Trends
  70. (market report), Japan, 2005, Medical Devices
  71. (market report), Japan, 2009, Men’s Wear Market
  72. (market report), Japan, 2006, Men's Cosmetics Market
  73. (market report), Japan, 2008, Motorcycle Industry
  74. (market report), Japan, 2007, Native American Jewelry
  75. (market report), Japan, 2005, Nutritional Supplement Market
  76. (market report), Japan, 2006, Nutritional Supplements
  77. (market report), Japan, 2007, Nutritional Supplements Food with Nutrient Function Claims
  78. (market report), Japan, 2008, Octupus Market
  79. (market report), Japan, 2006, Office Furniture Market Trend
  80. (market report), Japan, 2007, Over the Counter Drug Market
  81. (market report), Japan, 2005, Packaging Equipment
  82. (market report), Japan, 2007, Pet Nutritional Supplements
  83. (market report), Japan, 2005, Pet Product Market
  84. (market report), Japan, 2006, Port Security
  85. (market report), Japan, 2005, Precious Metal
  86. (market report), Japan, 2005, Precious Metal Jewelry
  87. (market report), Japan, 2006, Private Finance Initiative
  88. (market report), Japan, 2005, Radio Frequency Identification Tag
  89. (market report), Japan, 2007, Residential Building Products Industry
  90. (market report), Japan, 2007, Security on Mass Transportation
  91. (market report), Japan, 2005, SemiConductor Market for Consumer Electronics
  92. (market report), Japan, 2005, Senior High School Study Abroad
  93. (market report), Japan, 2005, Sensing and Detection Devices
  94. (market report), Japan, 2007, Service and Retail Franchising
  95. (market report), Japan, 2006, Solutions for Phising Issues in Financial Services Sector
  96. (market report), Japan, 2007, Spa Market for Cosmetics and Beauty Products
  97. (market report), Japan, 2005, Stationary Fuel Cell Development
  98. (market report), Japan, 2006, Study Abroad Programs
  99. (market report), Japan, 2006, Telecommunications Market
  100. (market report), Japan, 2007, Telecommunications Market
  101. (market report), Japan, 2006, Termite Control
  102. (market report), Japan, 2006, Tourism Industry
  103. (market report), Japan, 2005, Unmanned Aerial Vehicles (UAVs)
  104. (market report), Japan, 2006, Urban Renewal Projects
  105. (market report), Japan, 2006, US Graduate Programs
  106. (market report), Japan, 2008, Veterinary Products
  107. (market report), Japan, 2007, Water and Waste-water Industry Overview
  108. (market report), Japan, 2005, Water and Waste-water Treatment Equipment
  109. (market report), Japan, 2007, Web2.0 Overview
  110. (market report), Japan, 2006, Wind Energy Industry
  111. (market report), Japan, 2006, Wood and Vinyl Windows
  112. (market report), Japan, 2006, Private Label Market (food and beverages)
... and many more

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