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6. Market Tours & Industry InsightS

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A visit tells more than a 1000 report pages and pictures. Seeing retail in action in Japan will give you a lasting insight.
We organise market tours to the main spots, set and host meetings with relevant industry players, Japanese customer.

Market Tours > Diving into retail in Japan

1) analysis of market structure & segmentation
2) determination of market area & latest trends
3) definition of tour highlights and places to visit
4) competitor analysis (may include meetings)
5) target consumer analysis (may include interviewing)
6) tour hosting and travel arrangements

> can include product testing with Japanese consumers (upon request)

Specific requests for market tours may be added:
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Market Tours & Industry Insights may include a prior Market Analysis & Industry Research and/or Marketing Strategy & Branding Concept

Project Term: delivery usually in 3-4 weeks, depending on type of tour and level of difficulty 
Questions? Feel free to contact us

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