MARKETABILITY & POTENTIAL ANALYSIS

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Know before you go - is the motto of most professional undertakings. Most Western mid-to-large sized manufacturers have strong export product lines and already exporting worldwide including Asia to some extent. However, many companies decide to analyse potentials and risk in Asian market first before entering or restructuring their business in Asia. 

MARKET EXPANSION ASIA screen the target market and analyse all opportunities & risks associated for the manufacturer. This includes in depth analysis of market size, characteristics, main players and  competitors, target customer/ consumers, import regulations and legal restrictions - plus all other factors  that may be important when trying to increase market share in a foreign market. Project Term: usually 1-3 months, depending on type of products, industry, and market environment. 

project methodology 

# 1. Basic content in a "Marketability Analysis" Asia
Details and specific study content is always discussed with the client prior project start. 
  1. Market size (current and future)
  2. Market trends
  3. Market growth rate
  4. Market profitability
  5. Market Structure & Segmentation 
  6. Industry cost structure
  7. Distribution channels
  8. Definition of customers and consumers
  9. Main players and direct competitors
  10. Retail and wholesale pricing 
  11. Import regulations and domestic laws
  12. Key success factors
  13. Key success Details


# 2. Development of a client's specific questionnaire 
Every company and every product is UNIQUE to some extent. Therefore, a professional marketability study (of Asian markets) has to include specific questions set by the initiator. MARKET EXPANSION ASIA develop this questionnaire together with the client. The final report of the MARKETABILITY ANALYSIS will include detailed answers to these specific questions and suggest solutions for identified market characteristics

Sample ANALYSIS
Biscuit & Cookies Market Japan 

Related CLIENT PROJECT REFERENCE

Mr R. Ziehl, Vice President of Marketing & Sales
East West Tea Company, LLC, manufacturer of herb & spice tea brand Yogi Tea 

"I would highly recommend working with MEA to any company contemplating entering into the complex and highly relationship oriented East Asian markets such as Japan, Korea or China."

... many more references upon request. Contact - MARKET EXPANSION ASIA 
Market Expansion Asia - clients